{"id":2255,"date":"2020-12-18T14:46:55","date_gmt":"2020-12-18T14:46:55","guid":{"rendered":"http:\/\/nakami.be\/project\/test-achats\/"},"modified":"2021-08-04T13:05:51","modified_gmt":"2021-08-04T13:05:51","slug":"test-achats","status":"publish","type":"project","link":"https:\/\/nakami.be\/en\/project\/test-achats\/","title":{"rendered":"Test Achats"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#0A0AED&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;http:\/\/nakami.be\/wp-content\/uploads\/2020\/12\/img_test-achat.png&#8221; custom_margin=&#8221;150px||||false|false&#8221; custom_padding=&#8221;47px||337px||false|false&#8221; top_divider_flip=&#8221;horizontal&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_height=&#8221;199px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; bottom_divider_height_tablet=&#8221;&#8221; bottom_divider_height_phone=&#8221;100px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221;][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;100px||||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;http:\/\/nakami.be\/wp-content\/uploads\/2020\/12\/test-achats-logo.png&#8221; title_text=&#8221;test-achats-logo&#8221; url=&#8221;https:\/\/www.test-achats.be\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; scroll_scaling_enable=&#8221;on&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0A0AED&#8221; custom_padding=&#8221;2px||50px||false|false&#8221; custom_padding_phone=&#8221;2px||150px||false|false&#8221; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221;][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||on|||||&#8221; header_font=&#8221;Inknuta Antigua|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Inknuta-Bold||||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.5em&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate_tablet=&#8221;&#8221; transform_translate_phone=&#8221;&#8221; transform_translate_last_edited=&#8221;on|desktop&#8221; transform_rotate=&#8221;0deg|0deg|-9deg&#8221; transform_rotate_tablet=&#8221;0deg|0deg|-16deg&#8221; transform_rotate_phone=&#8221;0deg|0deg|344deg&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;20px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221;]<\/p>\n<h2>SEO Strategy &#8211; SEO Training &#8211; Content Strategy &#8211; Optimized Translation &#8211; Content Structuring &#8211; Performance Reports<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;80%&#8221; custom_margin=&#8221;10vh|auto||auto|false|false&#8221; custom_margin_tablet=&#8221;5vh||||false|false&#8221; custom_margin_phone=&#8221;0vh||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;BrandonGrotesque-Bold||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;68px&#8221; header_font=&#8221;Alata||||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;70px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;120px||||false|false&#8221; custom_margin_tablet=&#8221;30px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|-4|0|0&#8243; motion_trigger_start=&#8221;top&#8221; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>Up to 500%<\/p>\n<p>more online traffic.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;http:\/\/nakami.be\/wp-content\/uploads\/2020\/10\/flecha-blanvca.png&#8221; 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header_2_font_size_last_edited=&#8221;on|phone&#8221; header_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h2>IN ACTION<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Brandon Grotesque Medium||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;46px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Alata||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;45px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;2em&#8221; custom_margin=&#8221;0px|500px|||false|false&#8221; custom_margin_tablet=&#8221;0px|0px|||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;100px||||false|false&#8221; custom_padding_tablet=&#8221;30px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|-4|0|4&#8243; motion_trigger_start=&#8221;top&#8221; text_font_size_tablet=&#8221;25px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; scroll_horizontal_motion_tablet=&#8221;0|49|63|100|-4|0|0&#8243; scroll_horizontal_motion_phone=&#8221;0|50|50|100|-4|0|0&#8243; scroll_horizontal_motion_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>Train teams to optimize content<\/p>\n<p>Create bilingual templates (French and Dutch) for the writing process<\/p>\n<p>Rewrite and complete articles<\/p>\n<p>Monitor performance and adapt it<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_fullwidth_image src=&#8221;http:\/\/nakami.be\/wp-content\/uploads\/2021\/04\/Voila-Voila.jpg&#8221; 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text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>\u201cThere is no point in writing <br \/>if it\u2019s not on point\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;BrandonGrotesque-Bold|||on|||||&#8221; text_text_color=&#8221;#110aec&#8221; text_font_size=&#8221;36px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Alata||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#0A0AED&#8221; header_font_size=&#8221;50px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;200px|0px||500px|false|false&#8221; custom_margin_tablet=&#8221;100px|||0px|false|false&#8221; custom_margin_phone=&#8221;28px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px|||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;4vh||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|-4|0|0&#8243; text_font_size_tablet=&#8221;25px&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;1.5em&#8221; text_line_height_phone=&#8221;&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p>Consumers are actually waiting for reports by Test Achats. But that does not mean they find them.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Brandon Grotesque Medium||||||||&#8221; text_text_color=&#8221;#110aec&#8221; text_font_size=&#8221;37px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Alata||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#0A0AED&#8221; header_font_size=&#8221;40px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;100px|0px||500px|false|false&#8221; custom_margin_tablet=&#8221;50px|||0px|false|false&#8221; custom_margin_phone=&#8221;10px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|0px|||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; motion_trigger_start=&#8221;top&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p>Being the Top Dog of consumer advice, this brand no longer had anything to prove. But no matter how visible Test Achats was on paper at the newsstand, they scored much less with their online presence. Not because they didn&#8217;t take sides for consumers there, but because they couldn&#8217;t find each other online. With our team we have turned their SEO into a real war machine.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#0A0AED&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(10,10,237,0.2)&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;200px||189px||false|false&#8221; top_divider_style=&#8221;slant&#8221; top_divider_height=&#8221;200px&#8221; top_divider_flip=&#8221;horizontal&#8221; top_divider_height_tablet=&#8221;&#8221; top_divider_height_phone=&#8221;100px&#8221; top_divider_height_last_edited=&#8221;on|phone&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_height=&#8221;133px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; bottom_divider_height_tablet=&#8221;&#8221; bottom_divider_height_phone=&#8221;100px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221;][et_pb_row _builder_version=&#8221;4.6.6&#8243; 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transform_styles_phone=&#8221;&#8221;]<\/p>\n<h2>The moment of truth<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;82%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;BrandonGrotesque-Bold|700|||||||&#8221; header_text_align=&#8221;right&#8221; header_text_color=&#8221;#110aec&#8221; header_font_size=&#8221;63px&#8221; header_3_font=&#8221;Alata|700||on|||||&#8221; header_3_text_align=&#8221;right&#8221; header_3_text_color=&#8221;#110aec&#8221; header_3_font_size=&#8221;80px&#8221; custom_margin=&#8221;200px||||false|false&#8221; custom_margin_tablet=&#8221;100px||||false|false&#8221; custom_margin_phone=&#8221;50px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;40px&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h3>Best practices<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Brandon Grotesque Medium||||||||&#8221; text_text_color=&#8221;#110aec&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Alata||||||||&#8221; header_text_align=&#8221;right&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;40px&#8221; header_letter_spacing=&#8221;2px&#8221; header_line_height=&#8221;1.3em&#8221; background_color=&#8221;#0A0AED&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;right&#8221; custom_margin=&#8221;13px|0px||500px|false|false&#8221; custom_margin_tablet=&#8221;|||0px|false|false&#8221; custom_margin_phone=&#8221;10px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|0px|||false|false&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|4|0|0&#8243; scroll_fade_enable=&#8221;on&#8221; motion_trigger_start=&#8221;top&#8221; text_font_size_tablet=&#8221;25px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; scroll_horizontal_motion_tablet=&#8221;&#8221; scroll_horizontal_motion_phone=&#8221;0|50|50|100|4|0|0&#8243; scroll_horizontal_motion_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>Which electric bike is right for you? If you&#8217;re looking for an answer, Google is your friend. The search engine will now take you straight to the right review: the one from Test Achats. To achieve that, we had to rewrite and optimise the text first, with the SEO cookbook in hand. The page is now getting the traffic it deserves. That is digital transformation for you.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;http:\/\/nakami.be\/wp-content\/uploads\/2020\/12\/Icone-Test-achats.png&#8221; title_text=&#8221;Icone-Test-achats&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;35%&#8221; width_tablet=&#8221;36%&#8221; width_phone=&#8221;36%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;200px||||false|false&#8221; custom_margin_tablet=&#8221;50px||||false|false&#8221; custom_margin_phone=&#8221;50px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;0|35|35|74|70|82%|93%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inknuta Antigua|||on|||||&#8221; text_text_color=&#8221;#110aec&#8221; text_font_size=&#8221;60px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Inknuta Antigua|700|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;70px&#8221; header_letter_spacing=&#8221;5px&#8221; header_line_height=&#8221;1.4em&#8221; background_color=&#8221;#0A0AED&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; width=&#8221;70%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;3vw|0px||0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|0px|||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;29px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>Upgrade<br \/> skills<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;82%&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;30px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; 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text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Alata||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;40px&#8221; header_letter_spacing=&#8221;2px&#8221; header_line_height=&#8221;1.3em&#8221; background_color=&#8221;#0A0AED&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;100px|500px||0px|false|false&#8221; custom_margin_tablet=&#8221;50px|0px|||false|false&#8221; custom_margin_phone=&#8221;15px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px|||false|false&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|-4|0|4&#8243; motion_trigger_start=&#8221;top&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; scroll_horizontal_motion_tablet=&#8221;&#8221; scroll_horizontal_motion_phone=&#8221;0|50|50|100|-4|0|0&#8243; scroll_horizontal_motion_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>The only good change is the one that the teams can adopt. 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