{"id":3825,"date":"2021-06-21T11:18:31","date_gmt":"2021-06-21T11:18:31","guid":{"rendered":"http:\/\/nakami.be\/project\/hello-houston\/"},"modified":"2021-08-04T13:17:53","modified_gmt":"2021-08-04T13:17:53","slug":"hello-houston","status":"publish","type":"project","link":"https:\/\/nakami.be\/en\/project\/hello-houston\/","title":{"rendered":"Hello Houston"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#0A0AED&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;http:\/\/nakami.be\/wp-content\/uploads\/2021\/06\/banner_HelloHouston-1.jpg&#8221; custom_margin=&#8221;150px||||false|false&#8221; custom_padding=&#8221;2px||253px||false|false&#8221; top_divider_flip=&#8221;horizontal&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_height=&#8221;199px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; bottom_divider_height_tablet=&#8221;&#8221; 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transform_rotate_phone=&#8221;0deg|0deg|-15deg&#8221; transform_rotate_last_edited=&#8221;on|phone&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;15px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221;]<\/p>\n<h2>Naming &#8211; Brand identity and positiong &#8211; Storytelling &#8211; Website<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;80%&#8221; custom_margin=&#8221;10vh|auto||auto|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;4vh||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;BrandonGrotesque-Bold||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;68px&#8221; header_font=&#8221;Alata||||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;70px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;120px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|-4|0|0&#8243; motion_trigger_start=&#8221;top&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;0.3em&#8221; text_line_height_phone=&#8221;0.4em&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p>One small step for man,<\/p>\n<p>a giant leap for real estate.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;http:\/\/nakami.be\/wp-content\/uploads\/2020\/10\/flecha-blanvca.png&#8221; title_text=&#8221;flecha-blanvca&#8221; align=&#8221;right&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;20%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;28%&#8221; scroll_rotating_enable=&#8221;on&#8221; scroll_rotating=&#8221;0|50|50|100|-45\u00b0|0|0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Inknuta Antigua||||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;100px&#8221; header_2_font=&#8221;INKNUTA-EXTRABOLD|800|||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;70px&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|-4|0|4&#8243; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;60px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h2>IN ACTION<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Brandon Grotesque Medium||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;46px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Alata||||||||&#8221; 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custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|10px||10px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|-4|0|0.5&#8243; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;0|50|50|86|70|100|116%&#8221; motion_trigger_start=&#8221;top&#8221; text_font_size_tablet=&#8221;25px&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221;]<\/p>\n<p>\u201cIf you want to travel the galaxy of facility management, you better have a sturdy mothership\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;BrandonGrotesque-Bold|||on|||||&#8221; 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text_line_height_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p>HelloHouston makes jaws drop with an intuitive and contemporary solution.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.10&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Brandon Grotesque Medium||||||||&#8221; text_text_color=&#8221;#110aec&#8221; text_font_size=&#8221;37px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Alata||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#0A0AED&#8221; header_font_size=&#8221;40px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;100px|0px||500px|false|false&#8221; custom_margin_tablet=&#8221;50px|||10px|false|false&#8221; custom_margin_phone=&#8221;10px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|0px|||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; motion_trigger_start=&#8221;top&#8221; hover_enabled=&#8221;0&#8243; 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So why stick to the ways of the past for its own branding? This brand was ready to set off, we relaunched it! 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custom_margin_tablet=&#8221;100px||||false|false&#8221; custom_margin_phone=&#8221;50px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_3_text_align_tablet=&#8221;&#8221; header_3_text_align_phone=&#8221;right&#8221; header_3_text_align_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;40px&#8221; header_3_font_size_phone=&#8221;28px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;&#8221; header_3_line_height_phone=&#8221;1.4em&#8221; header_3_line_height_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h3><span>The new HelloHouston<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.10&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Brandon Grotesque Medium||||||||&#8221; text_text_color=&#8221;#110aec&#8221; text_font_size=&#8221;40px&#8221; 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scroll_horizontal_motion_phone=&#8221;0|50|50|100|4|0|0&#8243; scroll_horizontal_motion_last_edited=&#8221;on|phone&#8221; sticky_enabled=&#8221;0&#8243;]Yesterday\u2019s Homedesk is today\u2019s HelloHouston. The brand skyrocketed after its complete makeover. The launch plan? Gain height quickly in a brand new graphic and semantic universe,  to stay put on a steady trajectory with a sharply-honed offer online.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;http:\/\/nakami.be\/wp-content\/uploads\/2021\/06\/Hello-Houston_picto.png&#8221; title_text=&#8221;Hello-Houston_picto&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;35%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;35%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;200px||||false|false&#8221; custom_margin_tablet=&#8221;50px||||false|false&#8221; custom_margin_phone=&#8221;50px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; scroll_scaling_enable=&#8221;on&#8221; scroll_scaling=&#8221;0|38|38|83|70|100|90%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inknuta Antigua||||||||&#8221; text_text_color=&#8221;#110aec&#8221; text_font_size=&#8221;60px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Inknuta Antigua|700|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;70px&#8221; header_letter_spacing=&#8221;5px&#8221; header_line_height=&#8221;1.4em&#8221; background_color=&#8221;#0A0AED&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;justified&#8221; width=&#8221;70%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;3vw|0px||0px|false|false&#8221; custom_padding=&#8221;|0px|||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.7em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p style=\"text-align: center;\">WE ARE<br \/>IN ORBIT!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;82%&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;30px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Alata|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;80px&#8221; header_2_font=&#8221;BrandonGrotesque-Bold|700||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#110aec&#8221; header_2_font_size=&#8221;80px&#8221; custom_margin=&#8221;200px||||false|false&#8221; custom_margin_tablet=&#8221;80px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|-4|0|4&#8243; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2>DIGITALLY CONNECTED<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Brandon Grotesque Medium||||||||&#8221; text_text_color=&#8221;#110aec&#8221; text_font_size=&#8221;36px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Alata||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;40px&#8221; header_letter_spacing=&#8221;2px&#8221; header_line_height=&#8221;1.3em&#8221; background_color=&#8221;#0A0AED&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;100px|500px||0px|false|false&#8221; custom_margin_tablet=&#8221;0px|0px|||false|false&#8221; custom_margin_phone=&#8221;15px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px|||false|false&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|-4|0|4&#8243; motion_trigger_start=&#8221;top&#8221; text_font_size_tablet=&#8221;32px&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; scroll_horizontal_motion_tablet=&#8221;&#8221; scroll_horizontal_motion_phone=&#8221;0|50|50|100|-4|0|0&#8243; scroll_horizontal_motion_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p style=\"text-align: left;\">Where does HelloHouston journey? On the web. So the team worked hard to build a landing page that is as intuitive as the HelloHouston tool itself. Without scaring off the conservative audience, the new website now also scores with the explorers for whom the sky is no limit&#8230;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0A0AED&#8221; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_row _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.5&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;BrandonGrotesque-Bold|||on|||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;60px&#8221; text_line_height=&#8221;1.4em&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;7vw||||false|false&#8221; 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