{"id":3814,"date":"2021-06-21T09:55:34","date_gmt":"2021-06-21T09:55:34","guid":{"rendered":"http:\/\/nakami.be\/project\/meet-the-masters\/"},"modified":"2021-08-04T10:03:52","modified_gmt":"2021-08-04T10:03:52","slug":"meet-the-masters","status":"publish","type":"project","link":"https:\/\/nakami.be\/nl\/project\/meet-the-masters\/","title":{"rendered":"Meet the masters"},"content":{"rendered":"

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Fransatalige mediacampagne – Strategie – TV & radio-interviews – SEA campagne – Educatieve gids<\/text><\/h2>\n

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Stap binnen in het werk<\/p>\n

van de Vlaamse Meesters<\/p>\n

(ja, letterlijk!)<\/p>\n

 <\/p>\n

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IN ACTIE<\/h2>\n

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Het grote publiek aanspreken en zorgen dat iedereen massaal opdaagt <\/span><\/p>\n

Hen een meeslepende nieuwe ervaring bezorgen<\/span><\/p>\n

De inhoud op maat maken van scholieren en\u00a0 pedagogische tools voorzien<\/span><\/p>\n

Een promocampagne in de media en op de socials voeren<\/span><\/p>\n

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\u201cPartners die alles in huis hebben om de kunst in de schijnwerpers te zetten\u201d<\/p>\n

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Gisteren nog kunstgeschiedenis, vandaag digitaal: Bruegel, Rubens en Van Eyck<\/p>\n

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Create.be ontwierp een meeslepende scenografie die video, projectie en geluid samenbrengt op een majestueuze plek. Is er een mooiere manier om het grote publiek aan te trekken? Maar om zeker te zijn van het succes mochten we \u00e9\u00e9n ding niet vergeten: de hele hoofdstad moest ervan weten!<\/p>\n

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De grote Meesters,
met de M van Megapixel<\/h2>\n

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Moderne penseelstreken<\/h3>\n

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Om geschiedenis levend te houden, moet je het vuur doorgeven. Hoe krijg je het grote publiek warm voor de Meesters? We gokten op twee paarden met de perscampagne. Enerzijds speelden we in op de meeslepende dimensie van de expo, anderzijds zetten we de culturele en historische waarde in de verf, om ook de fijnproevers te lokken. De SEA-campagne moest ook de zoekrobots meekrijgen…\u00a0Dubbele missie geslaagd: de twee doelgroepen stroomden en masse naar het Dynastiepaleis.<\/span><\/p>\n

.<\/p>\n

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MEERTALIGE STROMEN<\/p>\n

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Spreek de massa aan<\/h2>\n

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De organisatoren waren zoals onze drie Vlaamse meesters: Nederlandstalig. Moesten zij dan alleen het gesprek voeren met het Franstalige publiek? Mais non! Nakami ontfermde zich over alles aan Franstalige kant, zelfs de tv – en radio-interviews. Bovendien <\/span>heeft het team ook nog een mooie gids ineengeknutseld voor de scholen<\/span>, op maat van de ketjes.<\/p>\n

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Dank u, dank u, Plein Publiek en Create.eu, om de magie van de geschiedenis naar onze mooie hoofdstad te brengen<\/p>\n

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Fransatalige mediacampagne – Strategie – TV & radio-interviews – SEA campagne – Educatieve gidsStap binnen in het werk van de Vlaamse Meesters (ja, letterlijk!)  IN ACTIE Het grote publiek aanspreken en zorgen dat iedereen massaal opdaagt Hen een meeslepende nieuwe ervaring bezorgen De inhoud op maat maken van scholieren en\u00a0 pedagogische tools voorzien Een promocampagne […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[],"project_tag":[],"_links":{"self":[{"href":"https:\/\/nakami.be\/nl\/wp-json\/wp\/v2\/project\/3814"}],"collection":[{"href":"https:\/\/nakami.be\/nl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/nakami.be\/nl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/nakami.be\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nakami.be\/nl\/wp-json\/wp\/v2\/comments?post=3814"}],"version-history":[{"count":10,"href":"https:\/\/nakami.be\/nl\/wp-json\/wp\/v2\/project\/3814\/revisions"}],"predecessor-version":[{"id":4140,"href":"https:\/\/nakami.be\/nl\/wp-json\/wp\/v2\/project\/3814\/revisions\/4140"}],"wp:attachment":[{"href":"https:\/\/nakami.be\/nl\/wp-json\/wp\/v2\/media?parent=3814"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/nakami.be\/nl\/wp-json\/wp\/v2\/project_category?post=3814"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/nakami.be\/nl\/wp-json\/wp\/v2\/project_tag?post=3814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}