SEO Strategy – SEO Training – Content Strategy – Optimized Translation – Content Structuring – Performance Reports
Up to 500%
more online traffic.
IN ACTION
Train teams to optimize content
Create bilingual templates (French and Dutch) for the writing process
Rewrite and complete articles
Monitor performance and adapt it
“There is no point in writing
if it’s not on point”
Consumers are actually waiting for reports by Test Achats. But that does not mean they find them.
Being the Top Dog of consumer advice, this brand no longer had anything to prove. But no matter how visible Test Achats was on paper at the newsstand, they scored much less with their online presence. Not because they didn’t take sides for consumers there, but because they couldn’t find each other online. With our team we have turned their SEO into a real war machine.
The moment of truth
Best practices
Which electric bike is right for you? If you’re looking for an answer, Google is your friend. The search engine will now take you straight to the right review: the one from Test Achats. To achieve that, we had to rewrite and optimise the text first, with the SEO cookbook in hand. The page is now getting the traffic it deserves. That is digital transformation for you.
Upgrade
skills
Team awareness
The only good change is the one that the teams can adopt. By making analysts and editors aware of the recurring search queries of internet users and by training them in the basics of SEO, the whole process has followed course. SEO optimization can now start before the actual writing, right from the initial research phase.
THANK YOU TEST ACHATS FOR THE VALUE OF YOUR RESEARCH AND FOR SUPPORTING US, THE CONSUMERS
