PRESS RELATIONS – EDITORIAL LINE – PRESS MANAGEMENT – CRISIS COMMUNICATION – STRATEGY – PRESS CONFERENCE – COACHING – MEDIA TRAINING
A strategy that validates
the festival’s strong points and that dares
to play its trump cards.
IN ACTION
Tell one story and tell it well, based on clear lines of content
Shed light on Dour’s many extra-musical initiatives
Foresee the unforeseen and manage crisis communication in a heartbeat
Structure the musical programming to regulate audience flow
Welcome and guide the journalists who come to the festival
“All roads lead to Dour, along musical alleys, to the highway of love”
MANAGING COMMUNICATION FOR DOUR IS NO WALK IN THE PARK.
THANK GOD FOR THAT.
You have to react like a lightning bolt and make sure it all remains fun without forgetting the PR. You have to juggle with the planning and improvise when necessary. When an artist is banned for hate speech, find the right words. When the whole world is into greenwashing, prove that this festival is really working on its ecological footprint. When everyone gets stuck in the clichés, shout out the essence of Dour—that it’s just one crazy family.
YOU’RE YOUNG, SO SPARKLE!
A FESTIVAL’S DNA
Dour is eclecticism par excellence. However, to unite the team, the partners and the public around the festival, it’s key to find harmony in the founding core messages. Connecting the dots and touching the soft spots, that’s our thing.
Ladiiies aaand
Gentlemen!
LIFE AT THE FESTIVAL
Besides a billboard of top musicians, a festival is also an epic undertaking. It is nothing less than a temporary city, with everything that comes along: accommodation, mobility, safety, cleanliness… Well, Dour is a world in itself. We need to find the right angles to make everything fit, for both journalists and the public. That one voice has always been our strategy since we started working with Dour.
SHOUT OUT TO DOUR FESTIVAL FOR YOUR CONFIDENCE, CHEERIO TO ALL THE ORGANISERS AND SEE YOU NEXT YEAR!
