Naming – Brand identity and positiong – Storytelling – Website
One small step for man,
a giant leap for real estate.
IN ACTION
(Re)define the HelloHouston identity
Stand out from the competition
Combine discursive forces in a new universe
Add clarity to an innovative and complex offer
“If you want to travel the galaxy of facility management, you better have a sturdy mothership”
HelloHouston makes jaws drop with an intuitive and contemporary solution.
The world of facility management is ready to depart from the beaten track with new tools. So why stick to the ways of the past for its own branding? This brand was ready to set off, we relaunched it! With the right mix of gut feeling and strategic insight, Nakami designed a new image and discourse to take HelloHouston beyond the known.
Ready for take-off
The new HelloHouston
Yesterday’s Homedesk is today’s HelloHouston. The brand skyrocketed after its complete makeover. The launch plan? Gain height quickly in a brand new graphic and semantic universe, to stay put on a steady trajectory with a sharply-honed offer online.
WE ARE
IN ORBIT!
DIGITALLY CONNECTED
Where does HelloHouston journey? On the web. So the team worked hard to build a landing page that is as intuitive as the HelloHouston tool itself. Without scaring off the conservative audience, the new website now also scores with the explorers for whom the sky is no limit…
A word from the crew: HelloHouston, we no longer have a problem
