POSITIONING – EDITORIAL LINE – PARTICIPATORY WORKSHOP – CO-CONSTRUCTION – COLLECTIVE INTELLIGENCE – SITE CONTENT – NEW IDENTITY – TONE OF VOICE
Nelson is no ordinary
real estate developer.
Now everybody knows.
IN ACTION
Provide clear and precise positioning for Nelson
Define the identity of the agency together
Highlight Nelson’s differences
And explain them to the public at large
“Nelson does not build with cement, but with a purpose. These are buildings that are aware of today’s challenges.”
We DIDn’t expect to be moved by a real estate developer…
Instead of constructed sentences and principles that were carved in stone, we suddenly heard fresh ideas. About sustainable projects and a vision, indeed. We also saw daring designs, that wanted to do more than just stand out. As it turned out, we had to be careful not to get lost in sentiment, but to share the message as clearly as possible with the world. About what makes Nelson so unique. To get there, we took the time to shadow and talk with the different teams.
SPITTING IMAGE
WORKSHOP & CONTENT
In terms of communication, Nelson always relied on gut feeling, without really taking the time to question its identity. Enter Nakami. We gave more direction to what was already there, by describing things clearly. Now, at the height of their decade of existence, Nelson has found the words to shape its non-conformism. They already had the DNA, but now they know how to speak about it.
BIRDS OF A FEATHER
FLOCK TOGETHER
THE PLEASURE WAS MUTUAL
Not being the lone wolf type, Nakami could indulge in one of its favorite pursuits: to pack and howl with others. We brought the positioning, the texts and—more than once—the croissants. They brought design, development and their taste for iconoclasm. Shock trio.
THANKS TO THE WHOLE TEAM AT NELSON-GROUP.EU FOR TAKING CARE OF OUR CITIES WITH SO MUCH COMMITMENT
