MEDIA STRATEGY – STORYTELLING – PRESS RELEASE – PRESS CONFERENCE
for XXL street art.
IN ACTION
Develop a multimedia strategy
Lay out the storytelling for the journalists
Suggest different thematic angles
Be the talk of the town
“Mission accomplished: shine bright and stand out, just like the work itself”
When you have a giant wall to defend, you’d better be ready for the press
4010 m². That’s a record surface for street art, but AG Real Estate made it happen. An extraordinary project that gave a visual boost to the southern entry to Brussels, with its famous IT tower as a backdrop. It was time to get the media talking about the result, preferably of the same calibre as this incredible mural.
AT THE CROSSROADS
OF THE ARTS
STREET ART X REAL ESTATE
You can measure the scale of a feat by the size of its players. Three renowned street artists, a household name in real estate and a dauntless climbing team, under the watchful eye of PromoSigns. These are three totally different approaches to tell a story, each with their own specialist press (culture, economy, real estate, region, lifestyle…).
NL & FR
BILINGUAL CAMPAIGN
AG REAL ESTATE, WE LOOK FORWARD TO CELEBRATE THE ARTS AGAIN, AND SOMETIMES SIZE DOES MATTER