French media campaign – Strategy – TV & radio interviews – SEA campaign – Educational guide
How to enter the world
of the Flemish Masters? Just step in.
IN ACTION
Appeal to the general public and get them to show up in numbers
Provide them with an immersive new experience
Tailor content to schoolkids and provide the pedagogical tool
Run a promo campaign in the media and on socials
“Partners who have what it takes to make the art shine”
Yesterday’s art history, today’s digital heroes: Bruegel, Rubens en Van Eyck
Create.be designed a compelling scenography that merged video, projections and sound in a majestic location. Is there a more beautiful way to attract the public at large? But to ensure its success, there was one thing we couldn’t forget: the entire capital had to know about it!
The History of art,
with an H for High Definition
A modern stroke of the brush
To keep history alive, you have to pass it on. But how do you get the general public excited about the Old Masters? We gambled on two horses with the press campaign. On the one hand, we played the compelling dimension of the exhibition, and on the other we emphasised the cultural and historical value, to attract the connoisseurs. The SEA campaign also had to get the search engines on board… Double mission accomplished: the two target groups recognised themselves and massively flocked to the Palais de la Dynastie
MULTILINGUAL FLOWS
Address the masses
The organisers were like our three Flemish Masters: Dutch-speaking. Did they have to address the French- speaking audience all by themselves? Mais non! Nakami took care of everything on the francophone side, even the TV and radio interviews. To make the exhibition even more attractive for schools, the team also created a beautiful guidebook, tailored to the little sprouts.
Thank you, thank you, Plein Publiek and Create.eu, for bringing the magic of history to our beautiful capital
